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Analysis on the running situation of stationer
Nov 30, 2018

  Stationery manufacturing industry is in the middle of the relevant industrial chain, with raw material suppliers in the upstream and sales channels in the downstream.Due to the large difference between the upstream raw materials and the industry, this paper takes the writing tool as an example to explain the relevant industrial chain.The upstream raw materials for writing tools mainly include pen tips, ink and plastic pellets, while the downstream are various channel distributors.In recent years, China's stationery industry has witnessed steady growth, with sales revenue increasing from 60.455 billion yuan in 2012 to 119.104 billion yuan in 2017, and the number of enterprises above the scale increasing from 626 in 2012 to 823 in 2017.


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